Now that LeBron James is becoming an L. A. Laker, will this company go broke?

2023-11-20 09:44:38

Now that LeBron James is becoming an L. A. Laker, will this company go broke?


Fanatics is an online sportswear retailer that has promised to accept jersey returns if your chosen player makes a team switch. In this activity student try to calculate how much this "Jersey Assurance" program will actually cost the company.  This task requires a lot of discussion, reasoning, and approximation to conclude whether this is a good marketing maneuver or a "bust".


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